Our partnering with farms in Costa Rica, Nicaragua and Cameroon goes beyond traditional Fair Trade practices. By providing a direct outlet for these farmers, we assure them a higher premiums set in advance, and provide resources for crop quality controls, promotion of sustainability, increased worker wages and living conditions and help in maintaining a viable community.
Direct Trade gives farmers the ability to negotiate higher pricing based on the quality of their coffee. Although coffee pricing is traditionally set by the daily swings of the commodity market, we establish pricing together with farmers based on their needs rather than the fluctuation of the market. Together we take a longer-term perspective that looks at creating a sustainable farming model. The idea is to make the connection between the farm and the consumer and create a lasting relationship. Great coffee, roasted to perfection, placed on your table.